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so today we’re gonna talk about image alt text optimization or image alt tag optimization so the process of optimizing all your images that search engines understand them and for accessibility issues there there’s a bunch of reasons why you would want to do this so stay for the whole video because we’re gonna talk through the exact step-by-step process that you need to optimize all of your images in an SEO friendly way that’s also helpful for users I’m Tommy Griffith with click mind accom let’s get going okay so image of alt text optimization for search engines optimizing your images in a way that’s good for search engines and good for users as well so let’s dive into this a little bit but before we do that just want to do kind of a quick reminder here so we can zoom out a little bit and really get the context of what we’re talking about we’re talking about an SEO component right and SEO is only one piece of digital marketing right this is very specifically a search engine optimization tactic but there’s a lot of other things that you can be doing to drop it in order to drive traffic and customers to your website so do keep that in mind and within SEO right image alt text optimization is only one piece of the entire SEO puzzle so just getting this right or just getting this wrong it’s not gonna make or break you either way do keep that in mind this is only one component image of alt text and file names let’s talk a little bit about this so first of all state the obvious search engines are not humans right they do not view or see images the way that we do so we as SEO Zoar we as digital marketers have to do some things to help search engines along a little bit to kind of give them some hints on what that image is about right so we help search engines see images by naming them correctly right so this is also used for accessibility so visually impaired or blind users they use these special browsers that read images to them and our image alt texts and our file names can be helpful for that helpful for for users that are using special browsers like this so it’s an excessive it’s an accessibility issue as well so do keep that in mind when you’re writing your alt text in there’s 125 character maximum so you can populate that as much as you’d like as long as it’s reasonable don’t forget the file name this happens a lot a lot of people are uploading a file it’s called homepage graphic six dot jpg right that’s not good you can be much more descriptive than that so please do it if you can and finally this tactic is very prone to over optimization I know this because I used to do it I used to over optimize this it’s not good at all people first get in to search engine optimization they get really excited about this they go through the entire checklist and they say okay here’s all the things I need to do to rank higher in Google I’m really excited about this and then they get to image optimization and they look at their images and they just overdo it they stuff it with too many keywords it ends up being not descriptive at all this is very prone to over optimization so please try and avoid it if you can let’s look at a couple of examples so grab an image here from Zappo’s so we have an image right the file name is men’s boat shoe JPEG whenever you have spaces in your file names you want to use hyphens not underscore so – indicates a space immense boat shoe dot jpg and the alt text so the alt tag is men’s boat shoe that’s okay kind of a standard sort of image and alt tag optimization could be a little better could definitely be worse I think this is fine for all intents and purposes so that’s an example of what the actual code looks like this is Ian within an actual image right so before the image tag closes both the file name and the alt tag are both there now that said this is okay right but it could be better right so let’s look at an example of kind of like a bad better best situation so here we have a woman a redheaded woman she’s younger she’s on a phone a bad example right might be image source equals woman dot PNG so the file name is called woman and the alt tag is woman better than nothing but not that this is bad this is a bad it’s not descriptive enough right better might be woman phone dot PNG right as the file name and then the alt tag woman using phone right better but could be improved for sure and the best might be you know a filename called red hair millennial woman iPhone 10 iPhone XP ng and the alt tag redheaded millennial woman using an iPhone 10 right so much more descriptive a lot of different types of phrases in there the way to think about this right it’s like read your alt tag out loud close your eyes or have a friend right read it out loud to a friend have them close their eyes and sort of visualize what you’re saying and then see how close that visualization is to your actual image if you can be descriptive about it if you get close you’re in good shape but using the bad example right woman I just said you a woman imagine a woman this isn’t it’s not descriptive at all all right the terrible so just keep this in mind when you’re doing it the rules thumb here is be descriptive in both your filenames and in your alt text it’s great for search engines it’s one more component of the entire sort of SEO equation and it’s also very helpful from an accessibility perspective for visually impaired and blind users and so that’s it that’s really all there is to image alt text or image alt tag optimization so I hope that was useful if it was helpful and if you learned something today go ahead and click Subscribe down below for even more digital marketing tactics and tips from us if you’re on YouTube I would love a comment from you what do you think do you optimize your images in a different way have you seen any bad alt tags out there I would love a comment if you want to leave one right now I read every single one finally if you want our comprehensive SEO checklist that lists everything that you need to do in order to rank higher in search engines go ahead and click that link down below to click Montcalm to get your free checklist right now thanks a lot [Music]

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